The Sustainable Fibre Alliance (SFA) is a non-profit standard holding organisation that represents a diverse global alliance of supply chain actors, stakeholders, and industry experts, with a mission to ensure the long-term viability of the cashmere sector. SFA's 'nutag' framework ensures a conceptual, holistic approach that focuses on building resilience in herder communities and supporting coupled human-environments that minimise environmental impact, safeguards herder livelihoods, and ensures high animal welfare standards.